In the dynamic realm of social media, Hailey Bieber has solidified her status as an influential figure, amassing a staggering 60 million followers across Instagram and TikTok. Recognized not only as the wife of global pop sensation Justin Bieber but also as a prominent model and influencer, she has captivated audiences with her innate charisma and impeccable style. Bieber’s foray into the world of fashion began at the tender age of 17 when she clinched a notable modeling deal with the esteemed retailer French Connection. Beyond strutting on runways, her influence extends to high-profile brands, with endorsement deals from the likes of Jimmy Choo, Levi’s, and Saint Laurent.
The turning point in Bieber’s illustrious career came in 2022 when she made a significant transition from being a model to emerging as a mogul. In June of that year, she unveiled her very own Los Angeles-based skincare startup, Rhode Skin. The launch of this entrepreneurial venture marked a momentous occasion, witnessing unparalleled success as the demand for her products soared, surpassing the available supply. This phenomenon is perhaps best exemplified by the remarkable 700,000-name waitlist for her $29 peptide glazing fluid. Bieber’s entry into the beauty industry not only underscores her influence as a celebrity but also highlights her acumen in navigating the fiercely competitive landscape of entrepreneurship.
Reflecting on her evolution within the industry, Bieber shares insights into her journey of lending her name and face to others’ creative processes, a phase that eventually empowered her to seize control of her own endeavors. “It helped me develop mine, and it’s very empowering to be the one in charge,” she articulates. Hailey Bieber’s narrative serves as a compelling testament to the dynamic and adaptable qualities required to thrive in the ever-changing landscape of fame and business. Beyond the glamour of the camera, she emerges as a multifaceted personality with a profound impact both in front of the lens and behind the scenes. Her story unfolds as a remarkable narrative of resilience, reinvention, and the pursuit of entrepreneurial excellence.