Timothy Basham has been appointed as the Vice President of US Sales at Phenomenal Spirits, the company behind brands such as RY3 Whiskey and Ron Izalco Rum. In this newly established role, Basham will lead the development of the company’s commercial, distribution, and sales strategy, along with overseeing brand marketing and market activations.
Karthik Sudhir, the Founder and CEO of Phenomenal Spirits, expressed excitement about Basham joining the team, citing his over 25 years of experience in the spirits industry. Sudhir believes that Basham’s skills and enthusiasm will play a crucial role in achieving the company’s ambitious goals in the coming years.
Before joining Phenomenal Spirits, Basham founded a wholesale distribution business, collaborating with over 400 new brands and establishing a client base of more than 1,000 accounts. His previous experience includes roles at distributors such as Federal Wine & Liquor and Republic National Distributing Company (RNDC).
Basham shared his enthusiasm for becoming a part of the growing and motivated team at Phenomenal Spirits. His focus for 2024 and beyond is to aggressively expand the distribution and sales footprint for Phenomenal Spirits’ Ron Izalco Rum and RY3 Whiskey portfolios. The company aims for substantial growth with the assembled team under Karthik’s leadership.
Last year, the California-based brand successfully launched in four European markets.