U.S. Polo Assn., a leading casualwear brand in India under the globally acclaimed United States Polo Association (USPA), has inaugurated its newest brand store in Jayanagar, Bengaluru. Spanning an expansive retail area of 6190 sq. ft across three floors, the store aims to redefine the retail landscape for U.S. Polo Assn. in India, offering customers an immersive brand experience. With a genuine connection to the sport of polo, the store features contemporary décor and sport-inspired accessories, seamlessly integrating shoppers into the brand’s narrative throughout their shopping journey. Emphasizing authenticity, modernity, and athleticism, the store showcases the brand’s fashion and style elements while prioritizing product visibility. A special wall dedicated to the spirit of polo adds a classic and cool touch to the ambiance.
This new store aligns with the brand’s growth strategy, focusing on brick-and-mortar, omni-channel, and e-commerce platforms, along with brand marketing through storytelling. Notably, the Jayanagar store marks a significant milestone as it’s the first in India to debut the SS’24 womenswear collection in-store, previously available exclusively online. Offering a comprehensive range of product categories including USPA Mainline, USPA Sport, Denim & Co., Womenswear, Footwear, Kidswear, Accessories, and Innerwear, the store caters to diverse consumer preferences. From polo shirts and denim to sweaters and jackets, the collection features timeless favorites for all.
Commenting on the launch, Amitabh Suri, CEO of U.S. Polo Assn. India, expressed excitement about the store’s opening, emphasizing its unique and immersive experience for Bangalore customers. Highlighting Bengaluru’s status as a rapidly growing market for USPA, Suri emphasized the brand’s commitment to Indian consumers’ evolving fashion tastes. With over 400 brand stores and 2000 shop-in-shops across 200 cities in India, U.S. Polo Assn. continues to expand its retail presence to meet the demands of its discerning clientele.